Everything changes; it always has, and it always will. Right now we can see the leaves changing colour as fall approaches or should I say has come. We can choose to keep up and be part of the changes, or we can overlook and ignore changes.
We recognize that the golf industry is changing, when our economy changed it has impacted them and because of this they are changing their focus and looking for ways to increase revenue and manage costs so they can stay in business. They also have to see how effectively they are meeting their members needs and providing them with value for their investment.
Golfaround also needs to react to the changes that are occurring and because of this we are looking towards the next season with an open mind. What can we do to keep our long term members and what can we do to attract new members? In order to do this we need to take time to listen and to learn from both our members and some industry professionals.
In order to do this we have elected to hold a Quality Circle inviting representation from both new and long term members from all the leagues as well as representation from the Edmonton component. If you have suggestions please e-mail them to us so that we are aware and can address it.
Some of the things we are considering are adding more diversity to our winter activities that commence in January. We will still offer indoor lessons but we want to add more variety to the “dome’ on Thursday nights. We will try to, maybe, alternate with a south option once in a while and possibly some virtual golf. We would like to offer some “walk the line” opportunities realizing that we may have to have a small charge for this to compensate the golf pro.
Many of our long term members have arrived at a place in their golf game that they need more than we, Golfaround, can offer so we are considering offering a “league only” option for full time members who have been with us for a number of consecutive years.
There will, I am sure, be other things that evolve from the Quality Circle so be sure to stay tuned for more exciting news.
To keep Golfaround at the top of the game we need to think outside the box and react to the challenges that are upon us. We value our members and want to continue to be the best we can be while meeting your needs and staying true to our core values.